Having just for getting started, Jim Penman started a small lawn mowing venture while gaining a PhD in history. He launched Balwyn Gardening, which was afterwards renamed Jim’s Mowing, as a growing venture in the early 80′s. The Jim’s system was enough of a success to be replicated across other sectors, with the Jim’s Group creating franchises for all manner of home and company services between 1994 and this day. He originally aimed simply at hiring subcontractors, but his company grew and Jim gradually began to focus on the establishing and selling of mowing rounds – with over 100 over many years.
Shortly after, Jim Penman franchised his company and ever since then the increase of Jim’s Mowing has been accelerated. The change to just offering franchises came from a need to offer the best customer service, and together with the threat of competition from the entrance of VIP Home Services group.
Starting with this small start, initially startingwith the concept of earning “a few dollars” by mowing other people’s lawns, Jim’s Mowing has grown into the planet’s largest lawn mowing franchise. The franchise proved astonishingly successful, with over sixty Franchisees in operation by the end of the first year and a presence in all states in Australia within three years. From being small and relatively unknown, it is now the largest and most known lawn mowing brand in the world.
The cleaning franchise was started in 1994 and was then to be followed by dog wash, fencing, handyman and about 15 other departments that then ran in New Zealand, Australia, Canada and the United Kingdom. Recently, Jim’s has started a number of new divisions. All these are operated as joint ventures, with seasoned people supplying their practical expertise and Jim’s working on the administration and franchising side. This has been a highly successful move. A commitment to serving customer saw this business increase at a quick speed with more customers than a single man could efficiently manage, leading Jim to commence franchising in 1989.
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Jim is still busy with the day to day managing of the franchises and offers continuing guidance to franchise owners and customers alike. His private touch is demonstrated by meeting each new franchise owner experiencing training at the National Office.